Today, I worked on the term paper outline for our International Business Strategy Course. We had the option to choose from multiple topics. We went for the one that asked us to analyze the entry strategy of a US or Europe based MNC that has entered both India and China. We chose Google. In an earlier case, we had read about Google’s mishaps in China. We thought it would a be a good fit here to analyze the contrasting outcomes in two emerging markets.
As I read more about Google’s entry into China, I found the topic to have rich potential that can be covered from multiple aspects. Corporate ethics, cultural aspects, the impact of the political system on international business strategy are only some of them. While this project does not excite me as much I’d like it to, I, nevertheless, hope to gain at least a few things from the exercise.
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The rest of the Sunday was spent on doing some equity research on and off, sending out some emails, charting out ambitious plans for making this blog into a book, and then some YouTube videos.
At midnight, as I went down to grab a bowl of noodles, the campus was vibrant at midnight with music and conversation. While it may tire me to be a part of this crowd, I always felt that a vibrant atmosphere such as this fills me with great spirit when I observe from the outside.
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Reading Ruskin Bond. Quite unusually, during a pensive moment at this Sunday night, I opened the Kindle App on my phone and picked out Potpourri by Ruskin Bond. I had bought the ebook more than a month ago but never got around to reading it until today. The first time I had read a substantial amount of Ruskin Bond was at the magnificent Anna Centenary Library, my spiritual home, in Chennai, more than a year ago. His writing was captivating and the imagery vivid. It was surprising how easily, within a few sentences, I formed a close association with the author. It was no different this night. Incidentally, both the books I’ve read of his are non-fiction. One almost gets the feeling of sitting with him, listening to his stories.
This is what I’m going to do now. To listen to his stories. Are there better ways to end a day?